My name is Danny Ruchtie. I'm a photography enthusiast, designer at and co-founder of Fur.
My passion for multimedia and story telling started with the first Walt Disney movie I saw at the age of five (It was Bambi). That movie change my live forever. I knew then and there, that I wanted to be a professional story teller. I wanted to be a Disney animator.
Unfortunately the animator part didn't happen, but the dream of telling story's never died.
Being dyslectic, a career as writer wasn't an option for me. So that made me focus on building and designing things.
Being dyslectic isn't al bad. It helps me to do better design. It's like seeing the world with the photoshop text layers turned off at first. In my opinion a good design doesn't need text to tell the basic story.
After high school I followed computer-since classes in college. Hoping to learn to build my own applications. I dropped out after 6 months, being bored at programming business optimalisation workflows etc.
A year later I started studying multimedia design and communication. I got my first job as a multimedia designer at a communication agency. Doing lots of video work, got me an other job at an advertising agency. The agency did a lot of video productions for a large Dutch electronics company. A great opportunity to improve my story telling skills. Having only 60-90 sec to tell the story (usp's and benefits) of a product.
Just a year later an other opportunity popup and I started my own company (which eventually turned in to Fur) but this time the medium for storytelling wasn't video or multimedia.
I started a web & apps company. The web combines all the different arts of storytelling: design, video, music, animation, copy, photography.
The medium may change, the story stays the same.